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Last updated April 13, 2026

Privacy Policy

This policy explains how ShapeUp handles personal data for members, professionals, facilities, marketplace participants, staff, and administrators.

Information We Collect

We collect account details, contact information, profile preferences, booking and order records, wallet and payment metadata, messages, posts, reviews, device data, support requests, cookie preferences, consents, and wellness information you choose to provide.

How We Use Information

We use personal data to provide accounts, authenticate users, process bookings and payments, manage subscriptions, support providers, personalize experiences, send service communications, improve safety, prevent fraud, comply with law, and maintain audit logs.

Sharing

We share data with service providers, payment processors, hosting vendors, analytics tools, notification providers, and the professionals or businesses needed to fulfill a booking, order, consultation, class, or support request. We do not sell personal data.

Retention

We retain data for as long as needed to operate the service, satisfy legal and accounting obligations, resolve disputes, enforce agreements, maintain platform safety, and honor user deletion or export requests.

Your Choices and Rights

Depending on your location, you may request access, correction, deletion, portability, restriction, objection, or withdrawal of consent. You can manage cookie preferences, request a data export, or request account deletion from the GDPR and privacy settings page.

Security

We use administrative, technical, and organizational safeguards designed to protect personal data. No system is completely secure, so please use a strong password and report suspected account compromise promptly.

Contact

Privacy requests can be sent to privacy@shapeup.app or submitted from the GDPR and privacy settings page. We will update this page when our practices materially change.